Onewave Technology: Radio NGB Combining the technical difficulty of the business
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Home Page > Business > Business Ideas > Onewave Technology: Radio NGB Combining the technical difficulty of the business
Onewave Technology: Radio NGB Combining the technical difficulty of the business
Posted: Jul 21, 2010 |Comments: 0
|
Grand event held in the ancient city of Hangzhou, NGB and integration business to discuss this year’s most definitely Keywords ICTC.
Onewave Technologies Mr. Wang Zhidong, vice president of the seminar on the “content integration platform to promote the integration of business conduct radio and television” as the theme to do a wonderful speech, broadcast on the content integration platform integration business in the important position and was thinking of building detailed, guests received wide recognition.
1, the broadcasting converged services based on NGB
2009 years, the next generation Radio and TV NGB has widened the net curtain, from the Forum to the media magazine show, from professionals to the general public, we are talking about NGB, NGB in the end what is it?
NGB is suitable for China’s national conditions, ” Triple play “, And wired and wireless combined, Quanchengquanwang the next generation of broadcast television. NGB is the network, but can not become one-sided understanding of the physical dimensions of the network, NGB also includes a network carrying business, management and operation-related part of the four generally accepted elements of NGB networks, systems, management and operations.
States SARFT Plans with 3 years or so building a model in major cities nationwide network of about 10 years is expected to build the next generation of broadcast television time NGB, to become a “triple play” as the basic characteristics of a new generation of national information infrastructure .
“Triple play” refers to the original telephone network carrying voice communications, transmission Audio and Video Broadcast network and exchange business data, computer network, and gradually developed into a broadband communications network, digital broadcast television network, next generation Internet, and gradually have the same ability to carry multiple services to achieve their own can provide voice, video, data and more kind of business trends. The broadcast networks to achieve Digital , The evolution of next generation network, is promoting the “triple play” basis and premise. Deputy director of the State Administration of Radio
Zhang Haitao Thematic reports in CCBN2009 was that my radio and television stood a new historical starting point, has entered the digital, network, intensive, large-scale development of a new stage. Radio reason to do NGB, is based on the requirements of the development must also meet the strategic needs of the era of triple play. “Fusion” is the word for the entire broadcasting industry, in a sense be said not a very favorable terms, this is the trend of social development to the broadcasting industry of a new problem, one of the three networks broadcast network if do not act, will face in the era of network convergence is out of danger integration.
Only to large Cable television Users with rich, comprehensive business, to achieve a successful transition NGB and triple play. NGB is not only to increase network bandwidth, more importantly, to complete the cable screen to be “revolutionary.” Not only to let the user see the current existing one-way and interactive broadcast programs, but also in the top of this screen is the perfect show a wide range of business, which is referred to triple play services, including various forms video and audio services, broadband data services, voice and so on.
We may be understood as triple play NGB’s radio and television broadcasting language and manner, or NGB overall direction and trend of convergence as to achieve national objectives, but three are integrated evolution of a decade, from the solid moved integration, triple play to a three-screen integration is progressing very slowly, the reasons are manifold, with the basic network’s rapid development and maturity of market conditions, general industry within the next three years that the business will become more and more integrated realistic and business oriented, and those who run from the telecommunications carriers NGB has led to great pressure.
2, Radio Combining the operations of the key technical problems
For users, the integration of business experience and bring new consumption patterns, will be the landmark.
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Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority
Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority
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Home Page > Computers > Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority
Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority
Posted: Jun 27, 2008 |Comments: 0
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Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority
By: Bruce Orr
About the Author
For more information on mobile search marketing and search engine optimization contact http://www.wolf21.com
(ArticlesBase SC #464532)
Article Source: http://www.articlesbase.com/ – Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority
This may be the year when the convergence of hardware, software and consumer behaviour makes a business’ ability to be found through local search an online marketing necessity. The importance of having a business web page that ranks for local search terms on Google, Yahoo!, MSN and the plethora of other search engines that drive Internet commerce is particularly pronounced for small, local businesses that compete for the foot traffic that pass their storefronts in competitive marketplaces.
The hardware that is driving this convergence and fuelling the emergence of local search as a business-critical issue for small business is the new-generation of handheld mobile phones and PDAs – particularly Apple’s iPhone, the next-and-latest version of which is being rolled out in 22 countries July 11th. The software is search engine giant, Google’s Google Maps and the similar mapping applications on the other search engines.
More and more consumers, particularly in the youngest and most coveted marketing demographics, are using smart phone technology as a preferred method for searching the Internet. Typically, the products and services these young and mobile consumers are searching for online are local products and services – be it a coffee shop, a live entertainment venue, a clothing shop or any of the other myriad goods and services that are advertised both online and off.
Google is set as the default web browser on Apple’s iPhone, and the iPhone is the leader in smart phones – a position that is only likely to be enhanced when the next generation of iPhone comes onto the market in July. Google has long been the hands-down leader in Internet search. The synergy of having the world’s leading search engine as the default setting on the world’s most popular smart phone gives a huge impetus to the emergence of mobile search as the rising tide in small business marketing. Already, Google – thanks to its collaboration with Apple – is riding the rising tide of mobile search. In the first quarter of 2008, Google captured 61% of the mobile search market, while Yahoo! raked in an 18% share and third-place MSN accounted for only 5% of mobile searches, according to survey numbers from Nielsen Mobile. This, of course, leaves a paltry 16% market share for all other search engines combined.
As more and more smart phones come to market with advanced Internet search capabilities and GPS functions hoping to cash in on the market already dominated by the iPhone (and RIM’s BlackBerry line for business-types), Google’s dominance of local search and mobile search is likely to be cast in stone. Accordingly, for small businesses who wish to turn web traffic that is already searching for products and services online into foot traffic that will drive customers to and into their storefronts, having an online presence that will rank on Google becomes ever more important.
Survey results from Nielson/NetSurvey, in conjunction with marketing firm WebVisible, indicate that 86% of all Internet users in 2008 search for local products and services online. This number is up from the 70% of Internet users who were conducting online local searches in 2007. Significantly for small, local businesses whose focus is their company’s storefront, rather than an online business, the Nielson results show that 90% of the transactions that are initiated through online local searches are completed offline.
Thus, the importance of local search, mobile search and an effective online business profile for small businesses that are seeking to stay competitive in an increasingly crowded and digital marketplace. And, hence, the importance of Google Maps, perhaps the chief software application that is refining and defining the race for local business web pages that rank well in search engine – read Google – results. Google Maps gives the potential customer who is searching for a local product or service on the fly from his or her mobile handset the maps and directions that specify where the products and services can be purchased in the geographic locale where the customer is.
There are a multitude of 200+ factors that are constantly being tweaked by Google to determine a specific page’s ranking, and over 45 factors that are used to determine a site’s specific local ranking. Optimizing the on-site and off-site factors that determine a web page’s ranking and local search ranking is no easy feat. Yet, at a minimum, small businesses will want to have a web page that sets out there products and services, and to register that site with Google’s local business listings so that they can tap into the web traffic that is increasingly turning into foot traffic thanks to the emergence of mobile search and its convergence with smart phone technology.
(ArticlesBase SC #464532)
Bruce Orr -
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For more information on mobile search marketing and search engine optimization contact http://www.wolf21.com
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